Lizanne falsetto biography
- Lizanne Falsetto was.
- A forerunner in the health food sector, Lizanne championed high-protein products early on.
- Lizanne Falsetto is an American entrepreneur, advisor, wellness pioneer, and public speaker.
- •
Lizanne Falsetto
Years before she became a world-renowned CEO, Lizanne Falsetto began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary bar that would become one of the most sought-after health foods on the market. Lizanne is a prescient food pioneer and protein expert who understood the benefits of a high-protein, low-sugar lifestyle 20 years before the widespread adoption of the ketogenic diet. As thinkThin® scaled to reach a global audience, Lizanne became one of the first in the industry to highlight “gluten-free” on product packaging, ultimately paving the way for an entirely new retail category on store shelves: the nutrition bar. Lizanne’s original instinct for a clear market opportunity in health food evolved into a 20-year tenure as CEO of one of the fastest-growing health food brands in history. thinkThin® was acquired by Glanbia in late 2015. For the next 5 years, Lizanne kept a finger on the pulse of food innovation. In 2020,
- •
Lizanne Falsetto
Lizanne Falsetto is a celebrated CEO and founder of thinkThin®, health and wellness visionary, retail trend spotter, sought-after business media commentator, and adviser to the next-generation of entrepreneurs. She started thinkThin®, the high protein, low sugar nutrition bar and lifestyle brand in her kitchen, then sold for USD217 million — with no outside funding. Today, Falsetto is building an exclusive ecosystem to support female entrepreneurs for a post- COVID-19 world.
Pink Talented Angels (PTA), by Lizanne Falsetto, is a coveted private organization for business owners that utilizes her Holistic Success Method to educate, elevate and connect rising female founders, providing them with mentorship, networking opportunities and access to capital. PTA is building a community of female leaders, entrepreneurs and investors with the guiding principle to live a great life, build a great business.
An active member of YPO, Falsetto is on the board of the Global Health and Wellness Network and is the host of YPO’s Vitality podcast. She divides her time between Los
- •
Falsetto made her career spotting trends -- pioneering the nutrition bar market with her groundbreaking brand, which broke out of the candy aisle into the well-being space, allowing her to sell the business for $217 million.
"I do well on protein, which is satiating, and poorly on gluten, which has always been an irritant to my system. So I developed a recipe and shared my homemade bars with friends, and soon through grassroots word of mouth the company was born. So, I say listen to your gut - what do YOU want to eat?"
...locked down at her California avocado ranch because of the pandemic, she started thinking about launching a new project. It had to be meaningful, and it had to have impact.
Visionary Founder & CEO
Lizanne revolutionized the health food industry in 1998 with thinkThin®, introducing the first high-protein, low/no sugar, gluten-free bar to the market, pioneering a new era in nutritional snacking.
Retail Disruptor/Protein Expert
A forerunner in the health food sector, Lizanne championed high-protein products early on. She educat
Copyright ©axissmog.pages.dev 2025